Books

Unique new book provides toolkit for scientists and entrepreneurs to gain recognition for their work

The Giant's Ladder Book Cover
This is the cover of the forthcoming book, "The Giant's Ladder: The Science Professional?s Blueprint for Marketing Success"?available now for pre-order from Amazon and your favorite book retailers.

HOUSTON, December 11, 2023 (Newswire.com)
-
"The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success," the new book by science marketing expert Elizabeth Chabe, is now available for pre-order ahead of its official launch on Jan. 23, 2024. This essential read for science professionals offers a comprehensive toolkit to transform innovative products and services into market-leading success.

Designed for scientists and professionals striving to gain visibility and credibility for their work in the marketplace, "The Giant’s Ladder" reveals the secrets to marketing in the science and technology sectors. The book covers a spectrum of topics from foundational marketing insights to advanced data optimization strategies, all tailored for science and technology-focused industries. It is designed to guide readers through the process of turning their innovative discoveries into industry standards.

“With 'The Giant’s Ladder,' I wanted to address a significant need: helping scientists and entrepreneurs translate their groundbreaking ideas into market successes on a larger scale,” said Chabe. “This book is a direct response to the challenge of empowering these brilliant minds with the marketing knowledge they need to bring their innovations to a broader audience, ensuring their work receives the recognition and success it deserves.”

Key Features of the Book Include

• Taking the First Step: Fundamental insights and planning for your marketing journey.
• From Product to Narrative: Effective storytelling techniques in marketing.
• Blueprints for Success: Crafting robust marketing plans for scientific innovations.
• Big Ideas: Creative approaches for compelling marketing campaigns.
• Channel Tactics: Maximizing media channel reach and engagement.
• From Exhibit Halls to Podiums: Navigating trade shows and public speaking.
• Data-Driven Decisions: Utilizing analytics for informed marketing choices.
• And More

About the Author

Elizabeth Chabe (MBA, MS) is a recognized leader in science marketing and has helped drive innovations from niche to industry changing. As the CEO of High Touch Group, she has strategically elevated clients in biotech, diagnostics, and manufacturing to global prominence. Her work has been featured in major publications like The New York Times, Popular Science, and CNBC. Elizabeth’s expertise offers a powerful blend of tactical skill and market foresight, and her influence is instrumental in shaping scientific product marketing. To learn more about Elizabeth, visit elizabethchabe.com. For the full media kit, visit elizabethchabe.com/media-kit.

To Pre-Order

"The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success" is available for pre-order on Amazon and other major retailers.

Contact Information:

Nhi Ngo

Publicist

[email protected]

Related Images

The Giant's Ladder Book Cover


This is the cover of the forthcoming book, "The Giant's Ladder: The Science Professional?s Blueprint for Marketing Success"?available now for pre-order from Amazon and your favorite book retailers.

Elizabeth Chabe, author of the book "THe Giant's Ladder"


ELIZABETH CHABE (MBA, MS) is an author, entrepreneur, and recognized strategic marketing expert of science, engineering, and technology innovations. Her work has been featured in The New York Times, Popular Science, Fast Company, & Science.

Original Source:

Now Available for Pre-Order: “The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success”

The post Now Available for Pre-Order: “The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success” first appeared on Old Post Books.

The 120-Book Holy Bible and Apocrypha Collection Hardcover

NEW YORK, December 4, 2023 (Newswire.com)
-
Combining the groundbreaking formal equivalenc...

The post The 120-Book Holy Bible and Apocrypha Collection Released: Longest Single-Volume Published Book in the World first appeared on Old Post Books.

Inaugural “Inside Literary Prize” will send a selection of National Book Award honorees to hundreds of incarcerated people in a dozen prisons across the country; Inside Literary Prize winner to be announced in June 202...

The post Freedom Reads, National Book Foundation, Center for Justice Innovation Launch First Major US Book Prize to Be Judged Exclusively by Incarcerated People first appeared on Old Post Books.

'Chubby the Bear’s Big Choice,' by Author Daryl R. McCullough and Illustrated by Maryanne Smith, Sets Its Story Among the Enchanting California Redwoods, Where a Young Bear Fends Off Bullies and Self-Doubt and Regains Self-Esteem and Acceptance

'Chubby the Bear's Big Choice'
Author Daryl R. McCullough?s second book, 'Chubby the Bear?s Big Choice,' is set in a California redwood forest and tells the story of a sensitive, young bear struggling with bullies and his self-esteem issues.

LOS ANGELES, December 1, 2023 (Newswire.com)
-
Author Daryl R. McCullough’s second book, “Chubby the Bear’s Big Choice,” is set in a California redwood forest and tells the story of a sensitive, young bear struggling with bullies and self-esteem issues. This tender new book offers children, parents, and others of all ages an engaging story with several timely lessons on bullying, body image, weight-shaming, and self-esteem to be shared and discussed. Parents and children’s therapists have already heralded the book as an essential tool on the subject matter. Order now at Amazon, Barnes & Noble, Target or Archway Publishing.

Chubby is a fitting follow-up to McCullough’s award-winning first book “The Story of Tree and Cloud” — 1st Place, Pen Craft Awards; Finalist/5-Stars, “Reader’s Choice Book Awards”; 1st Place, “Firebird Awards”; and 3rd Place, “Best Children’s Book" and "Best Illustrated & Picture Book," Spring 2022, Outstanding Creator Awards. “Tree and Cloud” is a story about loss and managing grief, also set among California’s natural beauty, starring a California live oak tree named Folie and her new friend Puddle. “Chubby the Bear’s Big Choice” is similarly illustrated — not as a cartoon, but in a pure and naturalist style — by McCullough’s 80-year-old aunt Maryanne Smith, an acclaimed nature artist from Pennsylvania. 

“I grew up a chubby child who was bullied and weight-shamed by my peers and even by teachers and staff in grade school,” McCullough said. “I hope that by sharing this story, any child who might be dealing with these issues and feelings can find the strength to talk about it with their parents and learn self-care. 

“Of course, I also hope the story might thwart a bully or two, providing a teachable moment for them that our individuality is powerful, and compassion is paramount in any friendship,” McCullough said.

The story follows its hero, Chubby, a sensitive young bear cub with a rare talent for befriending honeybees and perhaps enjoying too much of their honey. Bullied by other bear cubs in the forest, Chubby finds solace by retreating up in the air, high in the branches of the redwood trees. One day, Chubby’s mood gets lifted by his forest friends — a sweet raccoon and a wise beaver — and Chubby embarks on a journey to reclaim his self-esteem, choosing to teach the other cubs a lesson along the way. Ultimately, Chubby takes the high road and shows others he is emotionally mature enough to stand up for himself while showcasing his strengths in a thrilling culmination of the tale, which ends happily for all.

Available now, the book invites readers of all ages to embark on a powerful journey of self-discovery and empathy and helps foster essential conversations and empower the next generation. 

“This magical story touched my heart and reminded me how, as a mother of two fabulous daughters, I always had my eye on bullying, particularly when it came to body shaming. Bullies teach us all how not to behave! Conversely, I taught my girls that staying connected with their bodies and loving and sharing their unique gifts with others were some of the healthiest ways to care for themselves and live fulfilled lives. Life is indeed a gift, so like Chubby, let’s all choose love, acceptance, and kindness!” — Melora Hardin, Emmy-nominated star (“The Office,” “Transparent,” “Dancing with the Stars,” “Monk”)

“Chubby the Bear’s Big Choice” by Daryl McCullough 
ISBN: 9781665749640 (Softcover); 9781665749664 (Hardcover); 9781665749657 (Ebook)

About the Author

Daryl McCullough is a professional writer and marketing communications executive who loves creative expression. He lives and works in the Los Angeles area with his husband George Griffin; together, they have a marketing communications and social media business, McGriffin Media. He is formerly CEO and now Chair Emeritus of Citizen Relations, a global brand marketing firm. The family adores their dog, Ferdinand, named after another delightful book. 

About the Illustrator

Maryanne Smith is a talented 80-year-old artist. She has designed and painted many high-end wallpaper designs for the premier York Wallcoverings. She has sold many works of art drawn from nature, and “Chubby the Bear’s Big Choice” is her follow-up to “The Story of Tree and Cloud.” She is from York County, Pennsylvania. Prints of images from each book are available for purchase.

Contact Information:

Melissa Penn

[email protected]

323-605-3361

Original Source:

New Children’s Picture Book Addresses Bullying, Body Image, Weight-Shaming and Self-Esteem, Opening Opportunities for Important Conversations Between Kids and Adults

The post New Children’s Picture Book Addresses Bullying, Body Image, Weight-Shaming and Self-Esteem, Opening Opportunities for Important Conversations Between Kids and Adults first appeared on Old Post Books.

"Ludicrous Returns vs. The Market"
Book Cover

WASHINGTON, Mich., November 3, 2023 (Newswire.com)
-
Gatekeeper Press is pleased to announce “Ludicrous Returns vs. the Market” launch in November 2023. This book introduces a new groundbreaking approach for investing. Author Joe Furnari is an experienced investor with an MBA in Finance and also an Engineer with a passion for data analysis.

Book Highlights:

• New investment approach is based on “patterns that predict consistently over the long term”
• Stock Investment model developed for optimizing performance on stock investments
• Market timing model developed for optimizing performance on S&P500 equity index investments

“I had a vision to earn game-changer returns vs. the market by seeking patterns that predict performance” – Joe Furnari

The book describes development of the stock investment model, which includes an in-depth analysis conducted on stock patterns over a 50-year period, from 1970 to 2020. This analysis led to the discovery of “patterns that predict consistently over the long term.”  These predictive patterns were also found to be common across stocks of multiple industries and market caps. The book defines these patterns and shows illustrative examples of the high correlation to predict performance.

To prove the stock model effectiveness, a 14-year simulation test from 2007 to 2020. The test results were astonishing. Average annual return was 44.5%, compared to S&P 500 11.1%. This is not a day trading model.

Joe Furnari applied advanced mathematics and statistical techniques to identify chart features with a high probability to future 3-6 month performance. He refined the model and retested repeatedly until the model delivered "Ludicrous Returns vs. the Market." This book provides instructions on how to apply the stock investment model.

The discovery of patterns that predict also led to the development of the market timing model. Tailored for 401K accounts restricted to equity index funds, this model identifies optimal cash vs. S&P 500 equity position. The model is configured to identify when to exit equities ahead of potential crashes and when to re-enter. In a simulated 52-year test spanning from 1970 to 2021, this model accumulated wealth at a staggering 4.8 times the buy-and-hold strategy.

"Ludicrous Returns vs. the Market" will help readers learn how to:

1. Create a high-performing stock portfolio.
2. Screen for best-performing 15% of stocks and stocks to avoid.
3. Identify optimized time to buy.
4. Identify strategic time to sell.
5. Time the Market buying and selling S&P500 equity index at optimized times.
6. Apply the stock investment and market timing models with illustrative examples.

Book is available in Kindle, eBook, paperback or hardcover.

For media inquiries, author interviews, or additional information, please contact: Joe Furnari

[email protected]

About the Author: Joe Furnari has an MBA in Finance and investment experience dating back to the 1990’s. Joe also has an Engineering background and is a data science enthusiast. He has unveiled a revolutionary technical analysis approach to stock trading and market timing in his groundbreaking book, "Ludicrous Returns vs. the Market.”

Contact Information:

Joseph Furnari

Author

[email protected]

5863037484

Original Source:

Author Joe Furnari Releases New Book 'Ludicrous Returns vs. the Market'

The post Author Joe Furnari Releases New Book ‘Ludicrous Returns vs. the Market’ first appeared on Old Post Books.

Experience a furry friend's celebration of neighborhood traditions in this colorful children’s book series that supports a noble cause

A Very Lunchie Holiday!
Lunchbox and her sister Seven pop out of a wrapped present in front of a Christmas tree. In this book, Seven goes missing and Lunchbox must find her!

FAIRFAX, Va., November 2, 2023 (Newswire.com)
-
Jennifer Schick, an independent author and real-life crime fighter for over 20 years, is thrilled to announce the release of "Episode 5: A Very Lunchie Holiday" from her children's book series "Lunchbox Is On The Case!" This newest installment takes Lunchbox, an adventurously clever canine character, on an exciting journey of holiday festivities and familial warmth.

This heartwarming adventure begins when Lunchbox's feline sister, Seven, goes missing, prompting Lunchbox to sniff out her whereabouts. Each neighbor's home unveils a unique celebration, teaching valuable lessons about varying holiday customs, the importance of sharing, and kindness.

Inspired by Jennifer's own adopted dog, Lunchbox, the series has earned a loyal fan base eager for every new release. This is the fifth book, following successful predecessors, such as the thrilling "The Jewel Thief." Jennifer's role as both a scribe and a crime fighter connects the series even more directly to its noble cause. Jennifer has pledged to donate 10% of all profits from the series to the Humane Society of Fairfax County, Virginia, the very place where Lunchbox was adopted. 

This latest addition to the series is available at Amazon and Barnes & Noble from Nov. 15. Jennifer continues to captivate her readers, not just with imaginative tales, but also by extending support to the silent voices through channeling the proceeds towards animal welfare.

Jennifer will also be reading from her book series at select locations in the area through the holiday season. The next reading will be on Nov. 11 at 12 p.m. at the Barnes and Noble in Woodbridge, VA. You can get more information about future readings at LunchboxIsOnTheCase.com.

Join Lunchbox this holiday season as she embraces the spirit of the holidays, searches for her sister Seven, and brings readers of all ages on a joyous, heartfelt adventure! 

Contact Information:

Alexander Lu-Pon

Operations Director, A-LU Enterprises

[email protected]

Elliot Peeples

Creative Director, A-Lu Enterprises

[email protected]

Original Source:

Introducing 'A Very Lunchie Holiday,' the Latest Installment in the 'Lunchbox is on the Case!' Series

The post Introducing ‘A Very Lunchie Holiday,’ the Latest Installment in the ‘Lunchbox is on the Case!’ Series first appeared on Old Post Books.

Ananda Devi: Winner of the Neustadt International Prize for Literature Photo by J. F. Paga, courtesy of Grasset

NORMAN, Okla., October 24, 2023 (Newswire.com)
...

The post Ananda Devi Wins the 2024 Neustadt Prize first appeared on Old Post Books.

The Unempty Spaces Between by Louis Efron book cover

NEW YORK, October 19, 2023 (Newswire.com)
-
The NYC Big Book Award recognized The Unempty Spaces B...

The post Author Louis Efron Receives Global Recognition Through the NYC Big Book Award first appeared on Old Post Books.

The poem, “Snowflake Star,” is written entirely in the poet’s hand.

"Snowflake Star" by Sylvia Plath Image of the poem "Snowflake Star" handwritt...

The post Type Punch Matrix Offers Rare Sylvia Plath Manuscript first appeared on Old Post Books.

With new details released from the very latest documents, Paul Brandus offers the unique perspective of a veteran member of the White House press corps and presidential historian.

Countdown To Dallas by Paul Brandus
Countdown To Dallas by Paul Brandus

CLEVELAND, October 13, 2023 (Newswire.com)
-
Excitement builds as the production team at Evergreen Podcasts collaborates with renowned host and author Paul Brandus to transform his new book, Countdown To Dallas, into an accompanying podcast, exploring the history and lore of the John F. Kennedy assassination and surrounding conspiracies.

"You know how people say 'a picture is worth a thousand words'?” Paul Brandus remarks. “Actually, I think the reverse is true: a word is worth a thousand pictures. That's what podcasts can do. I'm proud to team up again with Evergreen. Their team is amazing, and it's always fun when we can make history come alive through vivid storytelling and the use of sound." 

Now, 60 years after the assassination of President John F. Kennedy, veteran White House correspondent Paul Brandus provides us an in-depth look at the seemingly unconnected events that led to that infamous afternoon in Dallas, Texas. Brandus takes us all the way back to 1939 to explore the troubled and broken life of Kennedy’s killer, Lee Harvey Oswald, and challenges six decades' worth of conspiracy theories—none of which have been proven.

“It’s an honor to collaborate with Paul Brandus on what is now our fourth podcast venture together,” states Brigid Coyne, Evergreen’s VP of Production. “His thoughtful approach to understanding Lee Harvey Oswald brings a fresh perspective to an extensively covered event. Our hope is that listeners will learn from and enjoy this retrospective look at the events leading up to November 22, 1963, as we approach its sixtieth anniversary."

In 2017 the National Archives and Records Administration (NARA) began releasing tens of thousands of pages of documents, most of them from the CIA and FBI. But both Presidents Donald Trump and Joe Biden have cited personnel changes, the pandemic, and concerns of “national security, law enforcement, and foreign affairs” for the continued withholding of thousands more. Six decades after the assassination, it is certainly worth considering what these final documents could contain. 

“History is never static. It is always marching forward, and so I thought the story of this tragic event needed to be updated,” Brandus continues.

With new details released from the very latest documents, Brandus offers the unique perspective of a veteran member of the White House press corps and presidential historian. He offers a unique take on the cultural and political climate of what he calls a “more innocent era” and reveals lesser-known details that debunk long-held - but still unproven - conspiracy theories that continue to hover over the assassination. “Countdown to Dallas” offers a detailed and unique perspective on this history-altering event - a perspective that many Americans today might find eye-opening.

The first episode of the limited podcast series, Countdown To Dallas debuts on October 31. Subscribe now on Evergreen’s website, Apple Podcasts, Spotify, or anywhere you find podcasts.

Interested in reading the book first? Countdown To Dallas by Paul Brandus is out now in bookstores near you. Also pick up Paul’s Amazon best-seller, Jackie—a colorful biography of Jacqueline Kennedy in the years between her two marriages—and listen to its companion podcast, From First Lady to Jackie O, which has already received over 100,000 downloads.

For more amazing stories about how false information turns our world inside out, listen to Paul’s podcast, Disinformation. 

Connect with Paul on Twitter/X at WestWingReport or via his LinkedIn profile.

Press inquiries: If you’d like to interview Paul Brandus about his new book, recent books, or podcast, please contact Evergreen Podcasts.

About Evergreen Podcasts

Evergreen Podcasts is an established podcast production network with a catalog of entertaining and thought-provoking shows rooted in high production quality and artistic integrity. With a diverse range of podcasts spanning genres such as true crime, pop culture, comedy, and beyond, Evergreen Podcasts connects listeners with engaging content that informs, entertains, and inspires. For more information, visit evergreenpodcasts.com.

Contact Information:

Samantha Maloy

Director of Marketing

[email protected]

Original Source:

Six Seconds, Six Decades: Evergreen Podcasts Prepares to Launch 'Countdown To Dallas' Podcast by Paul Brandus

The post Six Seconds, Six Decades: Evergreen Podcasts Prepares to Launch ‘Countdown To Dallas’ Podcast by Paul Brandus first appeared on Old Post Books.