The brand's world flagship in Shinjuku opens July 10, 2026, adding a Tokyo-made anchor to a city where luxury openings stayed busy even as the global count hit a post-2020 low.
Official data released May 7 shows more trips and higher total spending during the 2026 Golden Week, with retail and catering sales up 2.7 percent and key shopping districts up 6 percent.
The Bain-Altagamma Luxury Study counts a 2 percent erosion in personal luxury goods for 2025 and forecasts growth of 2 to 4 percent this year, with shoppers fewer but wealthier.
Per Savills' Global Luxury Retail Outlook 2026, London beat Paris, Tokyo, and Singapore with 33 luxury store openings, even as global openings hit their lowest level since 2020.
From November 1, visitors will pay the full 10 percent consumption tax at the register and claim the refund at departure, ending Japan's instant point-of-sale exemption.
China's biggest shopping event grew 17.5 percent in 2025, per eMarketer, while Alibaba and JD.com kept headline GMV figures quiet for a fourth straight year.